After officially became the sole agent in the country Piaggio, Piaggio Indonesia PT directly hit the market with thrusting the five variants of the three models, the Zip 100 is priced Rp. $ 12.5 million, Zip 100 Graphics (Rp. 13.4 million), Liberty 150 injection (Rp22, 5 million), the Vespa LX 125 carburetor (Rp. 22.9 million) and LX 150 injection (Rp. 24.9 million). All prices motorcycles imported intact from Vietnam that are priced on the road in Jakarta.
From the revenue stamp, apparently Zip variants can enliven the domestic market. The price is the same thin diff sport models from Honda and Yamaha.
"We invite all citizens to come to Jakarta Jakarta Fair to see our inaugural exhibition. This at once shows like our sales network throughout Indonesia," said Sergio Mosca, Managing Director of Piaggio Indonesia Kempinski Hotel Indonesia, Central Jakarta, Thursday (9 / 6 / 2011).
In its marketing strategy, Piaggio Indonesia segment targeting young people aged 15-35 years with AB class as a major customer. With the price offered, Piaggio had a chance to compete better with other brands because they are more competitive than previous models from Italy.
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