German motorcycle factory, Minerva increasingly want to win the hearts of riders in Indonesia, through its sole agent (ATPM) PT Minerva Motor Indonesia (MMI) yesterday launched a new product that is Minerva Sachs 250 in Jakarta.
Minerva Sachs 250 engine wear sporty designs from Germany and England Megelli. With the use of the Sachs engine and sleek design of Megelli expected to boost the image of Minerva in Indonesia, especially in motor sport markets, obviously the President Director of MMI Kristianto Goenadi. Kristianto Sachs also explained that the machine control 30 percent of the motorcycle market in Europe, while Megelli has a good reputation in Europe and the U.S., and in terms of our products most competitive price.
Minerva Sachs 250 is marketed in three variants, namely the type 250R with the price of Rp.28, 9 million, 250S type worth Rp.25, 9 million, and the type 250M worth Rp.26, 9 million. This price is OTR price for Jakarta.
Minerva targeting sales of around 3,000 units per month or 36,000 units per year. Last year, through its 150 R Minerva, Minerva is able to sell about 70,000 units or about 12 percent of the total market of motor sport in the country that ranges from 620,000 units.
Minerva products currently assembled in Indonesia (completely knocked down or CKD) and currently reaches 10 per cent local component, Minerva next target up to 20-30 per cent local content.
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