Scooter type motorcycle market in Indonesia has fertile Sangyang tickle PT Industri Indonesia to capitalize duo signed to compete with new scooter, Sym Attila and Shark. Taiwanese vehicle is equipped with 125 cc engine and cost 15.7 million and 16, 9 million on the road in Jakarta.
Sym Shark featuring modern design with a length of 2090 millimeters (mm), width 730 mm, height 1160 mm. The shape is elegantly decorated with blue LED lights in any part of the front and rear wings. The Sym Attila modern retro-style with dimensions of 1.8 meters long, 668 mm width, and height of 1.1 meters. Some interesting features, like remote control, LED lights on the front, and baggage under the seat so its own advantages.
For marketing in Greater Jakarta, Sangyang took PT Sentrakarya Ekamegah (Sun Motor), which was set up four dealerships in Jakarta to shore up sales in the region, such as the Pondok Gede, Cileduk, Cimone, and Matraman. In addition, there is one additional location is still in the preparatory stage in Samanhudi (Central Jakarta).
David Wu, President Director of PT Sangyang Industries Indonesia (SII), said the scooter was imported in a broken down (completely knocked down / CKD) from Taiwan and assembled locally in factories Cibitung, West Java. For the initial stage, the company sales target of at least 1,000 units by year's end.
Tjandrakusuma Nugroho, Director of Sun Motor, said, SII deliberately chose Attila and the Shark because remember skutik Indonesian market is very large. In addition, this product is targeting the middle segment that is expected to compete with Japanese brands dominate the market.
"The first stage we try to increase brand awareness down to the citizens of Jakarta in particular and Indonesia in general. After all the walking, maybe add a new line-up of new models," said Nugroho in Matraman, Central Jakarta, today (10 / / 6 / 2011).
In Taiwan, Sangyang is one of the best-selling motorcycle brand, even into the three major ratings. David Wu added that the company has been established since 1954 in Taiwan and expand its business to Vietnam. Since 1960-2000, the company worked with Honda Motor Company assembles motorcycles for the domestic market of Taiwan. If you are interested in the Shark and Attila could come to the booth Sym at Pekan Raya Jakarta (PRJ) 2011.
source: kompas.com
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